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There is an authentic way to discover Langhe, Roero and Monferrato: follow the aromas, colours and stories of the region’s local products.
From wine tastings and restaurants to local markets, artisan shops and meetings with the people who work this extraordinary land every day, every experience offers a genuine connection with the territory.
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A unique heritage of flavours
The hills of Langhe, Roero and Monferrato are a true paradise for food lovers. Recognised by UNESCO for their vineyard landscapes and as the home of Italy’s rich culinary heritage, this region is renowned for its extraordinary food and wine traditions: world-famous wines, prized truffles, some of the finest hazelnuts in the world, and cheeses and cured meats bursting with character.
Every product tells a story shaped by the seasons, local traditions and a deep connection with the land. It’s no coincidence that some of Italy’s most celebrated gastronomic treasures come from these hills.
Local markets: the beating heart of the region
If you want to experience the true soul of Langhe Monferrato Roero, start with its local markets—where every journey begins with the producer and ends with a taste.
Stroll among the market stalls and you’ll find seasonal fruit and vegetables, artisan cheeses, cured meats, honey, freshly baked goods and local specialties, often sold directly by the people who produce them.
Each town has its own market day:
- Alba – Saturday
- La Morra and Monforte d’Alba – Monday
- Canelli and Canale – Tuesday
- Santo Stefano Belbo and Neive – Wednesday
- Bra, Cortemilia and Murazzano – Friday
These weekly markets are much more than places to shop—they are a cherished local tradition, where people gather, stories are shared and community comes to life.
Discover the complete market calendar:
Discover the best markets for Piedmont’s local specialties!
Buy local: a choice that makes a difference
Choosing local products means making the same conscious choice that local residents make every day.
Buying directly from markets or producers helps to:
- Support the local economy
- Strengthen short supply chains
- Reduce environmental impact
- Guarantee freshness and quality
It’s a simple way to turn every purchase into a sustainable choice while experiencing authentic local life.
Discover our food experiences, from market and vegetable garden to table:
- Cooking class: from market to table
- Fresh pasta cooking class: from vegetable garden to table
- At the market with a personal food shopper
A journey for all the senses
Visiting a market or meeting a local producer in Langhe Monferrato Roero is about far more than shopping.
It’s tasting a slice of freshly cut cheese while hearing the story behind it.
It’s talking with families who have been making wine for generations.
It’s discovering the people who cultivate and transform the region’s famous hazelnuts.
It’s learning traditional recipes that have been passed down through the years.
It’s experiencing the region with every one of your senses.
Discover the flavours of Langhe Monferrato Roero with Langhe Experience and create your own itinerary through local traditions, authentic flavours and unforgettable encounters.
With us, every journey is also a journey through flavour, where genuine tastes meet genuine people.
Because the best way to discover a place is to taste it.